Sep 06

Drive Digital Transformation with Sales

Digital Transformation. Should your wholesale company create a strategy to digital transformation? What are the obstacles your company faces? These are questions that DataXstream’s customers have been asking themselves and asking DataXstream. For all SAP customers the answer across the industry is a resounding “yes” and SAP offers a road map. But what we are finding is that for many clients the road map to digital transformation begins with de-coupling the sales process.

On average our wholesale customers report that 50% of their ERP resources are used to drive sales activity. As a result of this focus on sales and sales revenue our average wholesale customer has created a significant amount of custom code to run their sales process. For many of our customers this custom code is the biggest obstacle to moving their business to SAP S/4HANA and taking advantage of the efficiencies this upgrade offers.

Older, custom sales processes were not developed for the new digital economy. Traditional approaches to software are rigid and unable to adapt to changes in technology. Today markets and consumer demands are constantly changing and wholesale distributers need to be agile and anticipate change to stay competitive. Today’s sales processes need to be web enabled and mobile enabled.  

The sales processes many wholesale and distribution companies run today are built on older UI technology unable to support web and mobile transactions. Many of them are built on technology that is no longer supported and is unable to upgrade to offer these imperative functions. This is critical, the inability to support commercial transactions on web and mobile platforms is holding your company back. 

What DataXstream has found is that SAP customers who use apps found in the SAP App Center can de-couple sales from the upgrade. How? 

SAP App Center Apps like DataXstream’s OMS+ are curated by SAP. Many of them are compatible with ECC as well as SAP S/4 HANA.  This compatibility allows the wholesale company to move sales onto an efficient, user friendly SAP App before upgrading their entire SAP environment. Because the app is compatible with both instances sales can be moved to the app with minimal disruption and customers can see the ROI within a short time.  This allows the company to then map out a strategy to move the business to S/4 HANA without disrupting sales, lowering their overall total effort in an upgrade and ultimately reducing the risk. Sales is positioned to immediately begin taking advantage of current technology and immediately offer a better customer experience to your customers.

The secondary benefit is seen in change management resources. Many of the solutions in the SAP APP Center reduce the stress on IT resources. By choosing an intuitively designed user friendly SAP App fewer resources are required for training reducing the drain on IT resources still further.

If custom code is a major obstacle in your company’s move towards Digital Transformation we would suggest you consider this approach: Stage 1 upgrade sales with OMS+ from the SAP APP Center and stage 2 move the enterprise to SAP S/4HANA. 




About The Author

Marketing at DataXstream - team member since 2009, interests center around the social web, closing the gap between marketing and sales, and networking.

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