About dataxstream

Tim Yates is the Founder and CEO of DataXstream, where he has built a reputation as a trusted leader in the SAP ecosystem. With more than 30 years of business experience and 25 years dedicated to SAP systems architecture and program delivery, Tim is known for pairing vision with execution. A mechanical engineer and robotics specialist by training, he built a team of integration experts in the early 2000s, recognized for their excellence in SAP integration and specialization in SAP SD. He later led the creation of OMS+, a solution that redefined how customers experience sales and distribution in SAP. Today, he drives DataXstream’s growth with the same energy and pragmatism that have marked his career, inspiring teams and customers to push the boundaries of innovation.

Mike Burns is the Chief Financial Officer of DataXstream, bringing more than 26 years of accounting and finance expertise to the company. A graduate of the University of Kentucky, he began his career at a small accounting firm where his ability quickly earned him partner status. In 1995, he passed the CPA exam with scores in the top 10% nationally and went on to build a successful CPA practice. From the inception of DataXstream, Mike has been instrumental in supporting its growth, eventually moving full time into the CFO role. Known for his precision, his work has been validated through rigorous reviews such as quality of earnings analyses, where his reporting proved exact. Drawing on his deep knowledge of taxation and partnership management, Mike provides trusted counsel that strengthens financial operations and supports long-term strategic growth.

Amanda Cowan is the Chief of Staff at DataXstream, where she drives operational alignment and organizational growth. Since 2019, she has helped scale the company, building the frameworks and processes that sustain a growing, global organization. Amanda’s role spans people operations, internal communications, strategic initiatives, and investor relations, where she ensures priorities are executed effectively across the company. Valued for her judgment, calm under pressure, and bias toward action, she strengthens collaboration among departments and keeps the organization focused on its goals. As DataXstream continues to expand, Amanda remains an essential force behind the company’s growth.

Blake Vinson is the President of DataXstream North America, bringing nearly two decades of expertise with SAP technologies to his role. Since 2006, he has led solution engineering teams across pre-sales, product demonstrations, and roadmap development, consistently aligning product innovation with customer success. Blake is known for his ability to translate complex business needs into practical solutions, guiding organizations through enterprise transformations with precision and clarity. His deep understanding of customer processes, combined with his strong background in both business and technology, positions him as a trusted leader driving growth and execution across North America.

Jean-Jérôme Peytavi leads DataXstream’s EMEA operations, where he is focused on building the company’s regional presence and positioning for long-term growth. He brings extensive international experience and a multicultural perspective, enabling DataXstream to connect with a diverse customer base. With a background in SAP, consulting, and technology leadership, Jean-Jérôme is establishing strategies that balance global best practices with local client needs. His leadership is shaping the foundation for DataXstream’s expansion across EMEA and strengthening relationships with customers and partners in the region.

Diego Perelman brings more than 25 years of ERP implementation experience to his role at DataXstream, including 16 years as a project and program manager with leading consulting firms. He applies deep expertise in Order to Cash and SAP solutions to guide customers through business transformation with clarity and efficiency. His leadership spans data, testing, and program management, enabling him to manage complex projects with precision. Known for his collaborative approach and practical insight, Diego ensures customer needs are translated into successful outcomes while strengthening DataXstream’s ability to deliver value across industries and global markets.

Cailin Yates is the Chief Marketing Officer of DataXstream. Since founding the department in 2009, she has established DataXstream’s brand identity, built pipeline, and developed a marketing team that spans design, content, and sales development. Drawing on her background as a professional artist, Cailin combines creativity with strategic focus, building brand awareness and driving measurable growth. She has cultivated a strong partnership with SAP Partner Marketing, amplifying DataXstream’s presence in the SAP ecosystem. Today, marketing remains a core driver of company success under her leadership, working in close collaboration with other departments and partners to advance growth and customer outcomes.

Hernan Gioioso is the Chief Product Officer of DataXstream, where he leads the global product development team across the U.S., Europe, and Latin America. Since joining the company in 2014 as a technical architect, he has played a central role in shaping and advancing OMS+, drawing on more than 19 years of SAP ABAP experience. Hernan combines deep technical expertise with a strong customer focus, partnering with clients on implementations and supporting sales and pre-sales initiatives. His leadership continues to drive innovation and ensure that OMS+ evolves to meet the needs of customers worldwide.

Todd Hudson is the Chief Operating Officer of DataXstream, bringing more than 25 years of experience in the SAP ecosystem and over seven years of leadership within the company. With a strong background in project management and consulting, he has led complex SAP engagements across industries, delivering measurable results for clients. At DataXstream, Todd oversees operations, customer success, and business development, working closely with the leadership team to scale the organization and expand into global markets. Todd plays a key role in guiding DataXstream’s growth and success, ensuring the company continues to deliver lasting value to customers worldwide.