In April, SAP’s Retail and Wholesale Advisory Council brought together organizations from across the industry for a collaborative forum focused on transformation, strategy, and customer experience. Hosted at the Home Depot Supply Headquarters in Atlanta, Georgia, this year’s event was particularly special because it marked the first time in years the council has been hosted in the U.S., rather than its usual location in Walldorf, Germany.
For those unfamiliar, the Advisory Council is a unique space where SAP customers, both retailers and wholesalers, come together to share ideas, explore challenges, and exchange insights on what’s working across the SAP ecosystem. It’s an open, honest forum that sparks conversation between companies navigating similar journeys, and with SAP teams shaping the roadmap ahead.
One of the standout moments of the event came from Christopher Davis, CIO of The Tile Shop, who shared his team’s experience using OMS+, our integrated order management and point-of-sale solution built directly into SAP.
Davis shared that customer experience has always been a top priority at The Tile Shop. But their old sales process was too manual, which made it hard to follow up with customers quickly, and that hurt their ability to close sales. On top of that, their POS system was clunky and difficult for staff to use. OMS+ helped fix that by making the process faster, easier, and more customer-focused.
With OMS+ in place, The Tile Shop saw measurable improvements in customer satisfaction and service quality. Davis highlighted how the OMS+ Task system helped prioritize customer follow-ups, creating a more forward-focused, proactive sales experience. This led to stronger relationships, improved visibility, and a clear lift in customer experience metrics.
The audience was eager to dive deeper. There was strong interest in how The Tile Shop was leveraging OMS+ across both B2B and B2C channels, something many in the room are actively navigating. Attendees were especially curious about the specifics: how order management was being handled in mixed selling environments, how they were unifying their channels, and what operational efficiencies were being unlocked.
As discussions unfolded, it became clear that order management remains a top priority and challenge for many SAP customers. Whether companies are exploring digital transformation, refining omnichannel strategies, or trying to modernize legacy workflows, OMS+ stood out as a practical, proven solution.
Why? Because OMS+ does more than manage transactions, it powers customer interactions.
By unifying order management and point-of-sale into one intuitive platform, OMS+ gives sales teams the tools they need to work faster, smarter, and with more confidence. And because it’s built natively into SAP, it works seamlessly with the data, systems, and business logic companies already rely on.
Takeaway
This year’s Advisory Council wasn’t just about sharing stories, it was about finding shared solutions. The Tile Shop’s OMS+ journey resonated because it reflected the broader challenge so many companies face: how to sell better, serve better, and scale smarter.
Whether you’re in retail, wholesale, or somewhere in between, OMS+ helps turn your SAP investment into a customer experience advantage, across every channel, every touchpoint, and every sale.