How Daikin NA Modernized Distribution Without Slowing the Business

For distributors, modernization is an imperative that promises enhanced efficiency yet carries the risk of disrupting vital operations. It’s the unavoidable step toward a future where agility meets complexity.

The challenge: adopting new technology but avoiding disruptions to the essential daily operations that businesses rely on. Legacy systems may be dated, but they’re often deeply tuned to how distribution actually works.

Daikin Comfort Technologies North America faced this challenge head-on by transforming its core systems. Rather than treating this solely as a technology upgrade, Daikin viewed it as a comprehensive business process initiative. This approach signaled a broader transformation, aligning technological modernization with operational imperatives: modernize the foundation without slowing sales, confusing branches, or compromising customer experience. By framing the initiative in this way, Daikin ensured that the transformation was recognized as critical, not just for technology teams, but for executives who saw the widespread business impact.

Distribution at Scale Is an Operational Reality

Daikin manages an extensive distribution network in North America, which includes over 400 locations. This complex setup combines both internal branches and independent distributors handling a high volume of HVAC products. In this environment, distribution is not a back-office function but the essential front line of revenue.

Every system decision directly affects:

· Counter speed Order accuracy

· Branch productivity

· Customer trust

This shaped every aspect of Daikin’s modernization strategy. Consider the stakes: a 30-second delay in order processing replicated 10,000 times a day could cost significant revenue and damage customer trust. By juxtaposing these numbers against daily volume, leaders can grasp the urgency, guiding them toward swift buy-in and decisive action.

Why ERP Transformations Often Struggle in Distribution

Enterprise platforms like SAP are powerful, but distribution leaders know the risk: systems designed for broad industries, while powerful, may not support organization specific processes without customization.

Common pain points include:

· Slower order entry

· Too many clicks for everyday transactions

· Difficulty handling exceptions and substitutions

· Long training cycles and slow adoption

· Workarounds that undermine standardization

Daikin recognized early that order management would be the make-or-break area of its SAP journey. If order execution slowed, the business would feel it immediately: at the branch, with customers, and on the revenue line.

Order Management: Where Strategy Meets Reality

Order management is where strategic systems investments translate into real operational performance. It determines whether sales teams operate with friction or flow, whether customers receive orders quickly and accurately, and whether small errors are caught before they cascade through distribution and fulfillment.

While SAP provided the scalable, standardized core Daikin needed for long-term growth, the company identified a clear gap in distribution-specific order execution. Custom code and processes had been built for years into the legacy environment around how branches and counter teams actually work.

The challenge wasn’t whether to modernize, it was how to do so without losing those operational advantages.

Preserving Distribution Speed While Standardizing the Core

Daikin’s approach was deliberate:

· Commit to SAP as the enterprise foundation.

· Protect the selling experience where revenue is generated.

· Avoid over-customizing the SAP core.

· Reduce risk to branches and sales teams.

To bridge this gap, Daikin selected DataXstream’s OMS+, an SAP-native order management platform purpose-built for complex distribution environments. OMS+ operates directly on real-time SAP data while simplifying how users interact with it every day. This improved interaction directly translates into faster order processing, and preventing potential revenue losses highlighted earlier.

This allowed Daikin to maintain a clean, scalable SAP core, without forcing distribution teams to adapt to generic workflows that slow the business.

What Changed for Branches and Sales Teams

For branch, counter, and sales teams, the difference was tangible:

· Intuitive order entry aligned to real distribution workflows

· Defaulted values based on user role and location

· Built-in prompts for substitutions and product restrictions

· Clear visibility into orders that need attention

· Fewer screens, fewer errors, and less manual rework

The result wasn’t just a better interface; it was faster adoption and more consistent execution across locations.

“We strive to provide the highest level of customer service across all our channels,” said Troy Barber, Sr. Operations Director of Systems, Daikin. “With OMS+ providing end-to-end order and sales visibility, we have real-time insights that reduce complexity for our employees while enhancing the customer experience. In addition, OMS+ enables us to attract employees, improve retention, and significantly decrease the time for employee training and onboarding.”

Go-Live at Scale: What the Business Learns Under Pressure

Going live at scale has a way of stripping theory out of a transformation. Processes that seem workable on paper are tested in real time, by real people, under real customer pressure.

For Daikin, SAP and extended warehouse management went live across an entire region at once, including multiple branch locations and a distribution hub. Many teams were encountering automated warehouse processes for the first time. As expected, challenges surfaced around data migration, process discipline, and integration complexity.

What became clear very quickly, however, was where disruption actually shows up during a large-scale transformation. It wasn’t in the architecture or the long-term system strategy. It was in day-to-day order execution.

The experience reinforced an important lesson for distribution leaders: during major system change, the fastest way to absorb disruption is to reduce friction at the point of order execution. Familiar, predictable workflows do more to stabilize the business than extended training or documentation ever can.

By focusing early on how orders would be executed at the branch and counter, Daikin was able to keep operations moving while underlying systems changed. Go-live did not eliminate challenges, but it clarified where attention mattered most and where investment paid off fastest.

Key Takeaways

Daikin’s experience offers several lessons for distribution executives evaluating modernization initiatives:

· Protect revenue flow first. Systems should accelerate selling, not slow it down.

· Order management deserves executive attention. It’s where strategy becomes customer experience.

· User experience drives adoption. Adoption drives ROI.

· Standardization and differentiation can coexist. A clean core doesn’t require generic operations.

Daikin’s journey illustrates that enterprise modernization can enhance operational excellence, ensuring systems modernization drives not only efficiency but also a seamless customer experience. With the right approach and tools, the speed, flexibility, and customer focus that define a successful distribution organization are preserved. For distribution leaders facing similar decisions, the message is clear: modernization works best when designed around how distribution actually operates.

For more information, press only:
Cailin Yates
CMO
757.345.3437
cyates@dataxstream.com