No matter the industry, B2B organizations need to build and maintain customer loyalty to thrive in today’s volatile marketplace. Customers expect the same quality of service and accessibility they currently enjoy in the B2C space, and they are using more channels than ever before to research and buy products. A recent McKinsey study indicates that B2B buyers now use 10 or more channels versus just five in 2016.
But the B2B customer journey is often complex. It has been well documented that there has been a rapid evolution of customer expectations over the past few years. Buyers expect suppliers to provide the same experience regardless of how or where they interact. This means that all information – pricing, promotions, product availability, transaction history – must be consistent regardless of whether the buyer calls by phone, shops in a branch/store, or orders online. Furthermore, the information presented must be in real-time, with current pricing and availability.
To do this, organizations need unified commerce. That’s where DataXStream’s OMS+ comes in. OMS+ and SAP are the most powerful unified commerce platform on the market today.
A streamlined Solution
OMS+ is a cross-channel order management solution, built on SAP Business Technology Platform, that centralizes sales order processing onto a single, easy to use, platform. Any channel where you sell, where a customer service representative is involved, OMS+ can work. Sales Associates can easily see inventory levels in real time, at any location. Inventory can automatically be transferred or reallocated based on customers’ needs.
As it is device agnostic, it allows you to engage customers at a counter, call center, on mobile, or in a traditional offline store.
OMS+ is an incredibly powerful way to boost your sales margins, cut inventory, reduce training costs, and improve wholesaler and retailer understanding of customers, all of which are more important than ever in the current climate.
Using OMS+ saves time for customer service representatives, provides a better customer experience, results in financial savings, and gives businesses a greater competitive advantage, all thanks to the efficiencies of OMS+.
What makes OMS+ different
The key differentiator of OMS+ is that we are embedded into SAP’s ERP itself and centralize order processing within SAP’s live digital core (SAP ECC or SAP S/4HANA). What this means is that we enable real time visibility to your customer and
their purchases throughout your organization. All channels are aligned and accessing the same core data.
Have you ever had a situation where you researched a product online and then went into a store or branch to purchase the item only to find out that the item was no longer in stock? This happens because different sales channels, online e-commerce and in-store point of sale systems, are not in sync. They are not accessing the same data, or the same ‘central point of truth’.
The information that was started on the website needs to be shared in real-time with the branch personnel. That is at the core of what Unified Commerce is all about and what OMS+ enables — real time visibility to your customer and their purchases throughout your organization, as well as end to end integration of the entire order fulfillment process in one centralized system.
OMS+ and SAP
DataXstream has been successfully building and maintaining customers’ SAP systems for over two decades. OMS+ grew out of our experience in seeing the need to better track an order from the start all the way through its completion, as well as to simplify the system interaction for end users.
OMS+ is the only order management product on the market that directly overlays an organizations existing SAP ECC or S/4 system – with no integration required. It sits directly within SAP and leverages the power and flexibility of SAP’s sales and distribution modules, with the ease of use of a graphical user interface (GUI).
OMS+ gives your organization a significant competitive advantage, enabling complex SAP orders processes with minimal end-user training. It allows for real-time interaction with the supply chain and significantly reduced system support cost. When paired with SAP’s S/4 HANA, OMS+ provides further insight into individual stores and products in real-time. No other order management product on the market can achieve this level of visibility at scale
DataXstream was one of the first companies to leverage the SAP App Center to drive interest and engagement with SAP customers for our solution. In fact, over 15 years ago we registered a domain called “Xstream Apps” because we knew there was absolutely a place in the market for SAP Partners to build niche products and solution that are built on top of SAP’s core technology. Once SAP announced the SAP App Center, we retired the notion of Xsteam Apps and instead focused on aligning with the SAP App Center. The App Center evolved into the SAP Store and DataXstream has listed three products in the SAP Store.
It has truly been a team effort with SAP and DataXstream. The support DataXstream has received from the SAP Endorsed App Program has been valuable in bringing our product to market and expanding our market reach. Our team has benefitted from the many resources in the SAP Partner Catalog as well as other resources available to SAP Endorsed App partners.
It has given us great exposure not only to SAP customers, but to the SAP field sales team that is in constant contact with the customer, so it has elevated us both to customers as well as internal SAP resources. To find out more, visit us at the SAP Store.