May 16

What Makes a Great ISV Enablement Partner?

DataXstream is a company that specializes in SAP and most readers of this blog are SAP professionals.  So, I have some shocking news for you–news SAP doesn’t want you to know.  Are you sitting down?  Good.

SAP isn’t the only software vendor out there!!

Shocking, I know.  But there are other software platforms than NetWeaver; software languages other than ABAP and Java; and there was a time in the not-too-distant past where the center of the SAP universe, HANA, didn’t even exist!

While you are coming to terms that SAP is not the be-all and end-all, I would like to point out that no modern software system exists in a vacuum.  Because of this fact, attention has to be paid to how software systems interact with each other.  There is a seemingly endless supply of enterprise software solutions that supplement existing functionality, introduce new functionality, improve the user-experience, and, in general, bring value to the enterprise.  SAP’s predominance in the enterprise software market means that it these new enterprise software solutions need to interact with SAP–either getting data from SAP or sending data to SAP (or both).

But, SAP is not an easy software system with which to integrate.  The depth of SAP product offerings and modules make learning how to properly merge SAP functionality with an external software system difficult.  SAP NetWeaver is not known as a particular open or easy-to-access platform.  And while I personally laud SAP for their decision to enforce proper multi-tier data access restrictions (i.e. no direct read/write database access), this decision makes the SAP learning curve especially steep.

Many software companies desiring to integrate their software solution with SAP choose an independent software vendor enablement partner.  So, what makes a great ISV enablement partner?

  • Functional Expertise: In order to make the most of an integrated software solution, you must understand the needs of the business user.  Once these needs are understood, you need to transfer these requirements into software functional units of work.  Finally, an end-to-end workstream is defined across all participant software systems that will deliver the required functionality to your customers.
  • Technical Expertise: The best end-to-end workstream definition is only as good as the framework upon which the integration executes.  A great ISV enablement partner understands all of the technical aspects of SAP NetWeaver integration and development.  They will use this expertise to design and implement a solid, robust, scalable technical integration solution.
  • Go-To-Market Experience: Once the solution has been designed and built, it will need to be made available to the market.  A great go-to-market strategy involves market analysis, promotion, and working with the SAP ecosystem including SAP partnerships and certification.
  • Technical Sales and Marketing Support: Even the best software solutions don’t sell themselves.  Your ISV enablement partner should be there throughout the customer sales process to answer any questions and remove any barriers to sale.
  • Flexible Partnering Agreements: A great ISV enablement partner will work with you to craft a partnership agreement that benefits all parties while giving your customer’s the world-class solutions and support that they need.

DataXstream has been a leader in SAP ISV partner enablement since 2005 and has assisted dozens of software companies successfully enter the SAP market. Contact us today, to find out how we can unlock the SAP world for you!

 please request more information here or email us at Info@dataxstream.com

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About The Author

Former Partner and Senior Consultant at DataXstream, Craig Stasila played a key role in developing DataXstream. For current information regarding Craig Stasila please see his Linkedin profile.

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